Food Safety is main consumer concern
Consumer concern over food safety highlights potential for digital assurance A recent study of consumers’ food safety concerns shows that there is a gap between consumers perceived food safety and the reality of food safety. It has been shown that companies who can demonstrate that they take food safety seriously can close the trust gap. The survey highlights: Food safety is the primary concern for consumers: 85% trust branded products, 80% non-packaged products and 69% packaged unbranded products. [...]
